{"id":969,"date":"2018-07-02T13:57:03","date_gmt":"2018-07-02T11:57:03","guid":{"rendered":"https:\/\/www.name-city.fr\/?p=969"},"modified":"2024-12-01T15:03:51","modified_gmt":"2024-12-01T14:03:51","slug":"naming-signature-institutionnelle-btob","status":"publish","type":"post","link":"https:\/\/name-city.fr\/index.php\/naming-signature-institutionnelle-btob\/","title":{"rendered":"marques BtoB et signature"},"content":{"rendered":"<p>Si vous pensez que les produits BtoB peuvent faire l\u2019\u00e9conomie d\u2019un bon nom de marque, lisez cette success story. Longtemps, sous le nom d\u2019extrait de lupin, les Laboratoires Expanscience ont propos\u00e9 aux marques de beaut\u00e9, un actif cosm\u00e9tique am\u00e9liorant consid\u00e9rablement le collag\u00e8ne de la peau. Rebaptis\u00e9 <strong>Collageneer, <\/strong>l&rsquo;actif conna\u00eet alors un rebond notable et voit s\u2019envoler la courbe de ses ventes. Modernis\u00e9e, illustrant la vocation de recherche des Laboratoires Expanscience, la marque Collageneer conna\u00eet un v\u00e9ritable succ\u00e8s. Aujourd&rsquo;hui, certains produits cosm\u00e9tiques revendiquent clairement le nom de cet actif sur leur packaging en point de vente.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Depuis, Laboratoires Expanscience interroge r\u00e9guli\u00e8rement l&rsquo;agence Name City pour re-nommer leurs actifs cosm\u00e9tiques.<\/p>\n<p><a href=\"https:\/\/name-city.fr\/index.php\/creation-de-noms-b-to-b-et-de-signature-institutionnelle\/expanscience-3\/\" rel=\"attachment wp-att-973\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-973 alignleft\" src=\"https:\/\/name-city.fr\/wp-content\/uploads\/expanscience-300x71.jpg\" alt=\"\" width=\"156\" height=\"37\" srcset=\"https:\/\/name-city.fr\/wp-content\/uploads\/expanscience-300x71.jpg 300w, https:\/\/name-city.fr\/wp-content\/uploads\/expanscience-690x162.jpg 690w, https:\/\/name-city.fr\/wp-content\/uploads\/expanscience.jpg 739w\" sizes=\"auto, (max-width: 156px) 100vw, 156px\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-970\" src=\"https:\/\/name-city.fr\/wp-content\/uploads\/Expanscience.jpg\" alt=\"Cr\u00e9ation de noms B to B\" width=\"540\" height=\"352\" srcset=\"https:\/\/name-city.fr\/wp-content\/uploads\/Expanscience.jpg 835w, https:\/\/name-city.fr\/wp-content\/uploads\/Expanscience-300x196.jpg 300w, https:\/\/name-city.fr\/wp-content\/uploads\/Expanscience-768x501.jpg 768w, https:\/\/name-city.fr\/wp-content\/uploads\/Expanscience-690x450.jpg 690w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/p>\n<h2>Probl\u00e8mes \u00e0 r\u00e9soudre par les noms d&rsquo;actifs<\/h2>\n<ul>\n<li>L\u00e9gitimer la perception de R&amp;D et de dynamisme des Laboratoires Expanscience<\/li>\n<li>Contribuer \u00e0 faire des Laboratoires Expanscience le partenaire innovation de ses clients<\/li>\n<li>D\u00e9clencher l\u2019envie de faire appara\u00eetre le nom de l\u2019actif sur les packagings<\/li>\n<li>Faire r\u00eaver les utilisateurs finaux<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1746 alignleft\" src=\"https:\/\/name-city.fr\/wp-content\/uploads\/Aqualicia-300x300.png\" alt=\"\" width=\"35\" height=\"35\" srcset=\"https:\/\/name-city.fr\/wp-content\/uploads\/Aqualicia-300x300.png 300w, https:\/\/name-city.fr\/wp-content\/uploads\/Aqualicia-150x150.png 150w, https:\/\/name-city.fr\/wp-content\/uploads\/Aqualicia.png 600w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/> AQUALICIA<\/strong> : extrait des graines d&rsquo;Acacia Macrostachya recommand\u00e9 pour la formulation de soins hydratants r\u00e9pondant aux besoins des femmes dont la peau est alt\u00e9r\u00e9e par le stress urbain<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1747 alignleft\" src=\"https:\/\/name-city.fr\/wp-content\/uploads\/sweetone-300x254.jpg\" alt=\"\" width=\"46\" height=\"39\" srcset=\"https:\/\/name-city.fr\/wp-content\/uploads\/sweetone-300x254.jpg 300w, https:\/\/name-city.fr\/wp-content\/uploads\/sweetone.jpg 400w\" sizes=\"auto, (max-width: 46px) 100vw, 46px\" \/>SWEETONE<\/strong> : un nouvel actif extrait des baies de Schizandra sphenanthera, perfecteur de teint et correcteur d&rsquo;imperfections (taches et rougeurs).<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1748 alignleft\" src=\"https:\/\/name-city.fr\/wp-content\/uploads\/process_collageneer-2-286x300.png\" alt=\"\" width=\"31\" height=\"33\" srcset=\"https:\/\/name-city.fr\/wp-content\/uploads\/process_collageneer-2-286x300.png 286w, https:\/\/name-city.fr\/wp-content\/uploads\/process_collageneer-2.png 381w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/>COLLAGENEER<\/strong> : auparavant nomm\u00e9 peptide de Lupin, cette mol\u00e9cule active privil\u00e9gie la synth\u00e8se de collag\u00e8ne I de qualit\u00e9 optimale, am\u00e9liore l&rsquo;\u00e9lasticit\u00e9 et la fermet\u00e9 de la peau et remod\u00e8le les zones de rel\u00e2chement cutan\u00e9.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1749 alignleft\" src=\"https:\/\/name-city.fr\/wp-content\/uploads\/process_skinergium-2-150x150.png\" alt=\"\" width=\"37\" height=\"37\" srcset=\"https:\/\/name-city.fr\/wp-content\/uploads\/process_skinergium-2-150x150.png 150w, https:\/\/name-city.fr\/wp-content\/uploads\/process_skinergium-2-300x300.png 300w, https:\/\/name-city.fr\/wp-content\/uploads\/process_skinergium-2.png 400w\" sizes=\"auto, (max-width: 37px) 100vw, 37px\" \/>SKINERGIUM<\/strong> : qui conna\u00eet le maca du P\u00e9rou ? D\u00e9sormais, tout le monde comprend son action de stimulation du renouvellement cellulaire et d&rsquo;am\u00e9lioration de l&rsquo;\u00e9clat du teint.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1750 alignleft\" src=\"https:\/\/name-city.fr\/wp-content\/uploads\/Effipulp.png\" alt=\"\" width=\"36\" height=\"36\" srcset=\"https:\/\/name-city.fr\/wp-content\/uploads\/Effipulp.png 223w, https:\/\/name-city.fr\/wp-content\/uploads\/Effipulp-150x150.png 150w\" sizes=\"auto, (max-width: 36px) 100vw, 36px\" \/>EFFIPULP<\/strong> : un actif issu des peptides extraits de tourteaux d&rsquo;avocat dont l&rsquo;efficacit\u00e9 anti-\u00e2ge, repulpante et d\u00e9toxifiante a fait toute ses preuves sur les peaux matures, d\u00e9shydrat\u00e9es ou stress\u00e9es.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1745 alignleft\" src=\"https:\/\/name-city.fr\/wp-content\/uploads\/Pixalia-300x254.jpg\" alt=\"\" width=\"42\" height=\"36\" srcset=\"https:\/\/name-city.fr\/wp-content\/uploads\/Pixalia-300x254.jpg 300w, https:\/\/name-city.fr\/wp-content\/uploads\/Pixalia-690x584.jpg 690w, https:\/\/name-city.fr\/wp-content\/uploads\/Pixalia.jpg 709w\" sizes=\"auto, (max-width: 42px) 100vw, 42px\" \/>PIXALIA<\/strong> : \u00e0 partir des Polyph\u00e9nols de Cleome gynandra, un actif perfecteur de teint pour les peaux grasses \u00e0 tendance acn\u00e9iques<\/p>\n<p>&nbsp;<\/p>\n<p>NAME\u00a0 CITY a cr\u00e9e la signature institutionnelle<strong> \u00ab <em>SCIENCE &amp; CONSCIENCE, Naturellement\u00ae<\/em>\u00bb<\/strong> qui r\u00e9sume la philosophie et les engagements de Laboratoire Expanscience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-979 size-full\" title=\"Creation de signature institutionnelle\" src=\"https:\/\/name-city.fr\/wp-content\/uploads\/EXPANSCIENCE-annonce-presse.jpg\" alt=\"Creation de signature institutionnelle\" width=\"560\" height=\"760\" srcset=\"https:\/\/name-city.fr\/wp-content\/uploads\/EXPANSCIENCE-annonce-presse.jpg 560w, https:\/\/name-city.fr\/wp-content\/uploads\/EXPANSCIENCE-annonce-presse-221x300.jpg 221w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Pour nous parler de vos projets : <a href=\"mailto:contact@name-city.fr\">contact@name-city.fr<\/a><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 44px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 44px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 44px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 44px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 44px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 44px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 1244px; left: 121px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 1180px; left: 121px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 44px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 820px; left: 121px;\">Enregistrer<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous pensez que les produits BtoB peuvent faire l&rsquo;&eacute;conomie d&rsquo;un bon nom de marque, lisez cette success story. Longtemps, sous le nom d&rsquo;extrait de lupin, les Laboratoires Expanscience ont propos&eacute; aux marques de beaut&eacute;, un actif cosm&eacute;tique am&eacute;liorant consid&eacute;rablement le collag&egrave;ne de la peau. Rebaptis&eacute; Collageneer, l&rsquo;actif conna&icirc;t alors un rebond notable et voit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[11,8],"tags":[67,66,68],"class_list":["post-969","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-beaute","category-creation-de-noms","tag-actifs-cosmetiques","tag-cosmetiques","tag-laboratoire","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>marques BtoB et signature - NAME CITY - Agence de cr\u00e9ation de noms et de contenus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/name-city.fr\/index.php\/naming-signature-institutionnelle-btob\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"marques BtoB et signature - NAME CITY - Agence de cr\u00e9ation de noms et de contenus\" \/>\n<meta property=\"og:description\" content=\"Si vous pensez que les produits BtoB peuvent faire l&rsquo;&eacute;conomie d&rsquo;un bon nom de marque, lisez cette success story. Longtemps, sous le nom d&rsquo;extrait de lupin, les Laboratoires Expanscience ont propos&eacute; aux marques de beaut&eacute;, un actif cosm&eacute;tique am&eacute;liorant consid&eacute;rablement le collag&egrave;ne de la peau. Rebaptis&eacute; Collageneer, l&rsquo;actif conna&icirc;t alors un rebond notable et voit [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/name-city.fr\/index.php\/naming-signature-institutionnelle-btob\/\" \/>\n<meta property=\"og:site_name\" content=\"NAME CITY - Agence de cr\u00e9ation de noms et de contenus\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-02T11:57:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-01T14:03:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/name-city.fr\/wp-content\/uploads\/777-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"425\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cecile\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cecile\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/name-city.fr\/index.php\/naming-signature-institutionnelle-btob\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/name-city.fr\/index.php\/naming-signature-institutionnelle-btob\/\"},\"author\":{\"name\":\"cecile\",\"@id\":\"https:\/\/name-city.fr\/#\/schema\/person\/46a4c55b3e2b975b803e3b655e25145b\"},\"headline\":\"marques BtoB et signature\",\"datePublished\":\"2018-07-02T11:57:03+00:00\",\"dateModified\":\"2024-12-01T14:03:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/name-city.fr\/index.php\/naming-signature-institutionnelle-btob\/\"},\"wordCount\":422,\"publisher\":{\"@id\":\"https:\/\/name-city.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/name-city.fr\/index.php\/naming-signature-institutionnelle-btob\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/name-city.fr\/wp-content\/uploads\/777-2.jpg\",\"keywords\":[\"actifs cosm\u00e9tiques\",\"cosm\u00e9tiques\",\"laboratoire\"],\"articleSection\":[\"Beaut\u00e9\",\"Cr\u00e9ation de noms\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/name-city.fr\/index.php\/naming-signature-institutionnelle-btob\/\",\"url\":\"https:\/\/name-city.fr\/index.php\/naming-signature-institutionnelle-btob\/\",\"name\":\"marques BtoB et signature - 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