{"id":56,"date":"2018-08-02T10:50:45","date_gmt":"2018-08-02T08:50:45","guid":{"rendered":"https:\/\/www.name-city.fr\/?p=56"},"modified":"2024-12-01T15:01:58","modified_gmt":"2024-12-01T14:01:58","slug":"architecture-de-marque-naming","status":"publish","type":"post","link":"https:\/\/name-city.fr\/index.php\/architecture-de-marque-naming\/","title":{"rendered":"Architecture de marque et naming"},"content":{"rendered":"<p><strong>DERMASENS <\/strong>pour la gamme <a href=\"https:\/\/www.marqueverte.com\/707-dermasens\" target=\"_blank\" rel=\"noopener\">dermo-cosm\u00e9tique<\/a> de Laboratoire Marque Verte<strong><br \/>\n<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2861 size-full\" title=\"architecture de marque\" src=\"https:\/\/name-city.fr\/wp-content\/uploads\/fic_290.jpg\" alt=\"architecture de marque\" width=\"2273\" height=\"1361\" srcset=\"https:\/\/name-city.fr\/wp-content\/uploads\/fic_290.jpg 2273w, https:\/\/name-city.fr\/wp-content\/uploads\/fic_290-300x180.jpg 300w, https:\/\/name-city.fr\/wp-content\/uploads\/fic_290-1024x613.jpg 1024w, https:\/\/name-city.fr\/wp-content\/uploads\/fic_290-768x460.jpg 768w, https:\/\/name-city.fr\/wp-content\/uploads\/fic_290-1536x920.jpg 1536w, https:\/\/name-city.fr\/wp-content\/uploads\/fic_290-2048x1226.jpg 2048w, https:\/\/name-city.fr\/wp-content\/uploads\/fic_290-1240x742.jpg 1240w, https:\/\/name-city.fr\/wp-content\/uploads\/fic_290-508x304.jpg 508w\" sizes=\"auto, (max-width: 2273px) 100vw, 2273px\" \/><\/p>\n<h2>Probl\u00e8mes \u00e0 r\u00e9soudre par le nom de marque<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Construire une <a href=\"https:\/\/name-city.fr\/index.php\/expertises\/\">architecture de marque<\/a> coh\u00e9rente pour les autres gammes<\/li>\n<li>Refl\u00e9ter des valeurs de plaisir, de bien-\u00eatre et de soin de soi<\/li>\n<li>Etre en coh\u00e9rence avec les gammes Laboratoire Marque Verte existantes<\/li>\n<li>Un nom adapt\u00e9 au march\u00e9 fran\u00e7ais et flamand<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Autres cr\u00e9ations :<\/p>\n<p>&nbsp;<\/p>\n<p><strong>CALMELIA<\/strong> : le nom de la nouvelle gamme Phytoth\u00e9rapie et Herboristerie refl\u00e8te le positionnement de Laboratoire Marque Verte : des produits uniquement vendus en pharmacie qui apaisent, soignent et accompagnent.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>NUTRI<\/strong>L : pour renforcer Laboratoire Marque Verte sur le positionnement des compl\u00e9ments alimentaires s\u00fbrs et efficaces disponibles exclusivement en pharmacie.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Pour nous parler de vos projets : <a href=\"mailto:contact@name-city.fr\">contact@name-city.fr<\/a><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 41px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 34px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 34px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DERMASENS pour la gamme dermo-cosm&eacute;tique de Laboratoire Marque Verte Probl&egrave;mes &agrave; r&eacute;soudre par le nom de marque Construire une architecture de marque coh&eacute;rente pour les autres gammes Refl&eacute;ter des valeurs de plaisir, de bien-&ecirc;tre et de soin de soi Etre en coh&eacute;rence avec les gammes Laboratoire Marque Verte existantes Un nom adapt&eacute; au march&eacute; fran&ccedil;ais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[18,8,14],"tags":[72,68,73,71],"class_list":["post-56","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-architecture-de-marque","category-creation-de-noms","category-sante","tag-architecture-de-marque","tag-laboratoire","tag-strategie-appellation","tag-strategie-de-marque","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Architecture de marque et naming - NAME CITY - Agence de cr\u00e9ation de noms et de contenus<\/title>\n<meta name=\"description\" content=\"D\u00e9finition d&#039;une architecture de marque et cr\u00e9ation de DERMASENS pour la gamme dermo-cosm\u00e9tique de Laboratoire Marque Verte.\" \/>\n<meta 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