{"id":239,"date":"2018-08-14T13:30:56","date_gmt":"2018-08-14T11:30:56","guid":{"rendered":"https:\/\/www.name-city.fr\/?p=239"},"modified":"2024-12-01T14:43:46","modified_gmt":"2024-12-01T13:43:46","slug":"storytelling-creation-de-contenu","status":"publish","type":"post","link":"https:\/\/name-city.fr\/index.php\/storytelling-creation-de-contenu\/","title":{"rendered":"Benchmarking et cr\u00e9ation de contenu Armani"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-380 size-full aligncenter\" src=\"https:\/\/name-city.fr\/wp-content\/uploads\/images.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/name-city.fr\/wp-content\/uploads\/images.png 200w, https:\/\/name-city.fr\/wp-content\/uploads\/images-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Cr\u00e9ation du concept \u00ab\u00a010 Years &#8211; 10 Secrets\u00a0\u00bb<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2792 size-full\" src=\"https:\/\/name-city.fr\/wp-content\/uploads\/ARMANI_CN_VIGN1-2.png\" alt=\"\" width=\"790\" height=\"644\" srcset=\"https:\/\/name-city.fr\/wp-content\/uploads\/ARMANI_CN_VIGN1-2.png 790w, https:\/\/name-city.fr\/wp-content\/uploads\/ARMANI_CN_VIGN1-2-300x245.png 300w, https:\/\/name-city.fr\/wp-content\/uploads\/ARMANI_CN_VIGN1-2-768x626.png 768w, https:\/\/name-city.fr\/wp-content\/uploads\/ARMANI_CN_VIGN1-2-508x414.png 508w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Probl\u00e8mes \u00e0 r\u00e9soudre par le storytelling<\/h2>\n<ul>\n<li>R\u00e9enchanter et unifier un discours repris sous diff\u00e9rentes formes depuis 10 ans<\/li>\n<li>Recentrer le discours autour des piliers fondateurs de la ligne<\/li>\n<li>Orienter la perception de Crema Nera et accro\u00eetre sa r\u00e9sonnance par la r\u00e9p\u00e9tition de mots cl\u00e9s.<\/li>\n<\/ul>\n<p>En amont : r\u00e9alisation d&rsquo;un benchmarking des marques skincare luxe, premium et indies pour faire \u00e9merger les tendances fortes du discours des marques et les changements apport\u00e9s par le digital : tonalit\u00e9 &#8211; perception &#8211; champ lexical &#8211; mots-cl\u00e9s &#8211; taglines &#8211; hashtags&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Pour nous parler de vos projets :<\/p>\n<p style=\"text-align: right;\">\u00a0<a href=\"mailto:contact@name-city.fr\">contact@name-city.fr<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 34px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 34px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 34px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 34px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 34px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 36px; left: 20px;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr&eacute;ation du concept &laquo;&nbsp;10 Years &ndash; 10 Secrets&nbsp;&raquo; &nbsp; Probl&egrave;mes &agrave; r&eacute;soudre par le storytelling R&eacute;enchanter et unifier un discours repris sous diff&eacute;rentes formes depuis 10 ans Recentrer le discours autour des piliers fondateurs de la ligne Orienter la perception de Crema Nera et accro&icirc;tre sa r&eacute;sonnance par la r&eacute;p&eacute;tition de mots cl&eacute;s. En amont [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[11,21,10],"tags":[47,50,48,49],"class_list":["post-239","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-beaute","category-benchmarking","category-creation-de-contenus","tag-benchmarking","tag-content","tag-creation-de-contenu","tag-redaction","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benchmarking et cr\u00e9ation de contenu Armani - NAME CITY - Agence de cr\u00e9ation de noms et de contenus<\/title>\n<meta name=\"description\" content=\"La mission confi\u00e9e \u00e0 Name City par Armani : r\u00e9enchanter et unifier un discours repris sous diff\u00e9rentes formes depuis 10 ans\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/name-city.fr\/index.php\/storytelling-creation-de-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmarking et cr\u00e9ation de contenu Armani - 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