{"id":235,"date":"2020-08-16T14:00:04","date_gmt":"2020-08-16T12:00:04","guid":{"rendered":"https:\/\/www.name-city.fr\/?p=235"},"modified":"2024-12-01T14:24:36","modified_gmt":"2024-12-01T13:24:36","slug":"plateforme-marque-strategie-naming","status":"publish","type":"post","link":"https:\/\/name-city.fr\/index.php\/plateforme-marque-strategie-naming\/","title":{"rendered":"Strat\u00e9gie naming, cr\u00e9ation de noms"},"content":{"rendered":"

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Pour le groupe Cr\u00e9dit Mutuel Ark\u00e9a : Cr\u00e9dit Mutuel de Bretagne\/Cr\u00e9dit Mutuel Massif Central\/Cr\u00e9dit Mutuel du Sud Ouest<\/p>\n

Analyse de la structure de naming existante<\/h2>\n

Etudes image univers bancaire, analyse de la plate-forme marketing, interviews internes des responsables de march\u00e9s et de conseillers commerciaux.<\/p>\n

Benchmark<\/h2>\n

Etude concurrentielle de 17 syst\u00e8mes de naming et logiques d’architectures de marque mis en place dans le secteur bancaire et financier : banque en r\u00e9seau, banques en ligne, soci\u00e9t\u00e9s d’assurance\/mutuelles, organismes de cr\u00e9dit et autres secteurs.<\/p>\n

Architecture d’offre et strat\u00e9gie naming<\/h2>\n

Pr\u00e9conisations pour la rationalisation des noms<\/a> existants ; Strat\u00e9gie pour l’optimisation des noms \u00e0 venir ; Cr\u00e9ation d’effets de gammes.<\/p>\n

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Cr\u00e9ation de noms de produits et services<\/h2>\n

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Service TOUT&SIMPLE<\/a><\/strong> : comme son nom l’indique, un package de services pour changer de banque tout simplement !<\/p>\n

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PARTN’AIR<\/strong><\/a> : une offre de cr\u00e9dit renouvelable qui met un peu d’air dans le budget.<\/p>\n

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MON RYTHME<\/strong><\/a> : un nom pour porter un nouveau regard sur le cr\u00e9dit renouvelable<\/strong> et mettre en valeur les b\u00e9n\u00e9fices de l’offre : un outil de contr\u00f4le serein du budget, une aide au quotidien et le financement de frais impr\u00e9vus.<\/p>\n

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Pr\u00e9vi UTIL’SANTE<\/strong><\/a> une offre d\u2019assurance compl\u00e9mentaire sant\u00e9<\/strong> individuelle qui permet aux particuliers non salari\u00e9s du secteur priv\u00e9 de souscrire des garanties sp\u00e9cifiques et de ne payer que pour cela.<\/p>\n

Pr\u00e9vi EQUIP’SANTE<\/strong><\/a> : Comment faire d\u2019une obligation, un atout ? Avec ce contrat de sant\u00e9 compl\u00e9mentaire<\/strong>, Cr\u00e9dit Mutuel Ark\u00e9a propose aux chefs d\u2019entreprise un contrat stimulant qui sans nul doute peut relancer l\u2019esprit d\u2019\u00e9quipe. Pourquoi ne pas le dire ?<\/p>\n

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SOLIDI’ TERME<\/strong><\/a> : Un nom d’\u00e9pargne bancaire<\/strong> simple mais extr\u00eamement attractif car porteur de solidit\u00e9, de s\u00e9curit\u00e9 et de valorisation.<\/p>\n

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SOLIDI’ RETRAITE<\/strong><\/a> : Solidit\u00e9 et r\u00e9gularit\u00e9 des revenus sont les b\u00e9n\u00e9fices-cl\u00e9s de ce produit d’\u00e9pargne bancaire<\/strong> que son nom r\u00e9v\u00e8le.<\/p>\n

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TRAJECTOIRE TERRITOIRE<\/a><\/strong> : produit de placement risqu\u00e9 alternatif \u00e0 un investissement dynamique de type action commercialis\u00e9 du 6 novembre au 21 d\u00e9cembre 2017 dans le cadre de contrats d’assurance-vie ou de capitalisation, ou de comptes titres.<\/p>\n

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ANTICIP’PRO<\/strong><\/a> : le contrat de pr\u00e9voyance permettant aux Travailleurs Non-Salari\u00e9s (TNS)<\/strong> de se prot\u00e9ger et de prot\u00e9ger leurs proches en cas d’arr\u00eat de travail, d’invalidit\u00e9, de perte d’autonomie ou de d\u00e9c\u00e8s.<\/p>\n

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RESO’VIV<\/a><\/strong>: le placement \u00e9volutif pour les professionnels pour ne plus laisser dormir les exc\u00e9dents de tr\u00e9sorerie. une solution souple, non soumise \u00e0 risque\u2026 et r\u00e9mun\u00e9ratrice<\/p>\n

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INITIO PRO<\/a><\/strong> : des solutions de financement sp\u00e9cialement con\u00e7ues par le Cr\u00e9dit Mutuel de Bretagne pour la cr\u00e9ation ou la reprise d\u2019entreprise.<\/p>\n

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Application OUIsh<\/strong> : Tel un bon g\u00e9nie, un projet d’appli d’aide \u00e0 l’\u00e9pargne, exauce les souhaits et dit OUI ! D’une fa\u00e7on ludique, son nom le dit aussi.<\/p>\n

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\"nom<\/a>\"naming<\/a><\/strong><\/p>\n

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OZZ <\/a><\/strong>: Un magazine pour s’informer avant d’oser. La nouvelle plateforme web \u00e0 destination des jeunes.<\/p>\n

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Pour Ark\u00e9a Investment Services (ancien Federal Finance<\/em>), gestion d\u2019actifs et banque priv\u00e9e<\/p>\n

DIAPAZEN<\/strong><\/a>: Un nom statutaire et rassurant pour une nouvelle gamme de fonds \u00e0 formule sans rappel anticip\u00e9<\/strong> qui offre une quasi-garantie de protection de capital. Objectif : \u00e9merger dans l’oc\u00e9an des des appellations des OPCVM<\/p>\n

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NAVIG’OPTIONS<\/strong><\/a> : la solution d\u2019assurance-vie en gestion d\u00e9l\u00e9gu\u00e9e syst\u00e9matique <\/strong>cr\u00e9\u00e9e par Suravenir, la filiale du groupe Ark\u00e9a qui con\u00e7oit et g\u00e8re des contrats d\u2019assurance-vie, de pr\u00e9voyance et d\u2019\u00e9pargne retraite entreprise.<\/p>\n

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Pour nous parler de vos projets :<\/p>\n

contact@name-city.fr<\/a><\/p>\n

 <\/p>\n

Enregistrer<\/span><\/p>\n

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Enregistrer<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  Pour le groupe Crédit Mutuel Arkéa : Crédit Mutuel de Bretagne\/Crédit Mutuel Massif Central\/Crédit Mutuel du Sud Ouest Analyse de la structure de naming existante Etudes image univers bancaire, analyse de la plate-forme marketing, interviews internes des responsables de marchés et de conseillers commerciaux. Benchmark Etude concurrentielle de 17 systèmes de naming et logiques […]<\/p>\n","protected":false},"author":1,"featured_media":1850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[18,6,21,8,17],"tags":[60,58,61],"class_list":["post-235","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-architecture-de-marque","category-bancassurance","category-benchmarking","category-creation-de-noms","category-strategie-naming","tag-banque","tag-produits-bancaires","tag-strategie-dappellation","post_format-post-format-image"],"yoast_head":"\nStrat\u00e9gie naming, cr\u00e9ation de noms - NAME CITY - Agence de cr\u00e9ation de noms et de contenus<\/title>\n<meta name=\"description\" content=\"Pour le groupe Cr\u00e9dit Mutuel Ark\u00e9a : analyse de la structure naming existante ; Etude concurrentielle de 17 syst\u00e8mes de naming ; Pr\u00e9conisations pour la rationalisation des noms existants ; Strat\u00e9gie pour l'optimisation des noms \u00e0 venir ; Cr\u00e9ation d'effets de gammes ; Cr\u00e9ations de noms de produits et d'offres bancaires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/name-city.fr\/index.php\/plateforme-marque-strategie-naming\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie naming, cr\u00e9ation de noms - NAME CITY - Agence de cr\u00e9ation de noms et de contenus\" \/>\n<meta property=\"og:description\" content=\"Pour le groupe Cr\u00e9dit Mutuel Ark\u00e9a : analyse de la structure naming existante ; Etude concurrentielle de 17 syst\u00e8mes de naming ; Pr\u00e9conisations pour la rationalisation des noms existants ; Strat\u00e9gie pour l'optimisation des noms \u00e0 venir ; Cr\u00e9ation d'effets de gammes ; Cr\u00e9ations de noms de produits et d'offres bancaires.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/name-city.fr\/index.php\/plateforme-marque-strategie-naming\/\" \/>\n<meta property=\"og:site_name\" content=\"NAME CITY - Agence de cr\u00e9ation de noms et de contenus\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-16T12:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-01T13:24:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/name-city.fr\/wp-content\/uploads\/777-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"615\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cecile\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cecile\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/name-city.fr\/index.php\/plateforme-marque-strategie-naming\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/name-city.fr\/index.php\/plateforme-marque-strategie-naming\/\"},\"author\":{\"name\":\"cecile\",\"@id\":\"https:\/\/name-city.fr\/#\/schema\/person\/46a4c55b3e2b975b803e3b655e25145b\"},\"headline\":\"Strat\u00e9gie naming, cr\u00e9ation de noms\",\"datePublished\":\"2020-08-16T12:00:04+00:00\",\"dateModified\":\"2024-12-01T13:24:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/name-city.fr\/index.php\/plateforme-marque-strategie-naming\/\"},\"wordCount\":677,\"publisher\":{\"@id\":\"https:\/\/name-city.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/name-city.fr\/index.php\/plateforme-marque-strategie-naming\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/name-city.fr\/wp-content\/uploads\/777-3.jpg\",\"keywords\":[\"Banque\",\"produits bancaires\",\"strat\u00e9gie d'appellation\"],\"articleSection\":[\"Architecture de marque\",\"Bancassurance\",\"Benchmarking\",\"Cr\u00e9ation de noms\",\"Strat\u00e9gie naming\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/name-city.fr\/index.php\/plateforme-marque-strategie-naming\/\",\"url\":\"https:\/\/name-city.fr\/index.php\/plateforme-marque-strategie-naming\/\",\"name\":\"Strat\u00e9gie naming, cr\u00e9ation de noms - NAME CITY - Agence de cr\u00e9ation de noms et de contenus\",\"isPartOf\":{\"@id\":\"https:\/\/name-city.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/name-city.fr\/index.php\/plateforme-marque-strategie-naming\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/name-city.fr\/index.php\/plateforme-marque-strategie-naming\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/name-city.fr\/wp-content\/uploads\/777-3.jpg\",\"datePublished\":\"2020-08-16T12:00:04+00:00\",\"dateModified\":\"2024-12-01T13:24:36+00:00\",\"description\":\"Pour le groupe Cr\u00e9dit Mutuel Ark\u00e9a : analyse de la structure naming existante ; 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