{"id":188,"date":"2018-02-13T15:51:35","date_gmt":"2018-02-13T14:51:35","guid":{"rendered":"https:\/\/www.name-city.fr\/?p=188"},"modified":"2024-12-01T15:10:19","modified_gmt":"2024-12-01T14:10:19","slug":"naming-btob","status":"publish","type":"post","link":"https:\/\/name-city.fr\/index.php\/naming-btob\/","title":{"rendered":"Naming BtoB Isover"},"content":{"rendered":"<h2>Probl\u00e8mes \u00e0 r\u00e9soudre par le nom de produit BtoB<\/h2>\n<ul>\n<li>Faire oublier les perceptions n\u00e9gatives du polystyr\u00e8ne et de la laine min\u00e9rale.<\/li>\n<li>Exprimer l&rsquo;int\u00e9r\u00eat de la combinaison du polystyr\u00e8ne et de la laine de roche pour l&rsquo;isolation dans la mesure o\u00f9 cet alliage\u00a0 lisse les inconv\u00e9nients de chacun des deux mat\u00e9riaux pris isol\u00e9ment.<\/li>\n<li>Installer la confiance<\/li>\n<li>Imposer l\u2019id\u00e9e d\u2019une r\u00e9elle nouveaut\u00e9 avec des produits tr\u00e8s connus<\/li>\n<li>Etre international<\/li>\n<\/ul>\n<p>En amont : v\u00e9rifications juridiques \u00e0 l&rsquo;identique dans une trentaine de pays<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Pour nous parler de vos projets:<\/p>\n<p style=\"text-align: right;\">\u00a0<a href=\"mailto:contact@name-city.fr\">contact@name-city.fr<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Enregistrer<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Probl&egrave;mes &agrave; r&eacute;soudre par le nom de produit BtoB Faire oublier les perceptions n&eacute;gatives du polystyr&egrave;ne et de la laine min&eacute;rale. Exprimer l&rsquo;int&eacute;r&ecirc;t de la combinaison du polystyr&egrave;ne et de la laine de roche pour l&rsquo;isolation dans la mesure o&ugrave; cet alliage&nbsp; lisse les inconv&eacute;nients de chacun des deux mat&eacute;riaux pris isol&eacute;ment. Installer la confiance [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[12,8],"tags":[86,88,87,89],"class_list":["post-188","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-btp","category-creation-de-noms","tag-btob","tag-btp","tag-construction","tag-nouveau-produit","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Naming BtoB Isover - NAME CITY - Agence de cr\u00e9ation de noms et de contenus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/name-city.fr\/index.php\/naming-btob\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naming BtoB Isover - NAME CITY - Agence de cr\u00e9ation de noms et de contenus\" \/>\n<meta property=\"og:description\" content=\"Probl&egrave;mes &agrave; r&eacute;soudre par le nom de produit BtoB Faire oublier les perceptions n&eacute;gatives du polystyr&egrave;ne et de la laine min&eacute;rale. Exprimer l&rsquo;int&eacute;r&ecirc;t de la combinaison du polystyr&egrave;ne et de la laine de roche pour l&rsquo;isolation dans la mesure o&ugrave; cet alliage&nbsp; lisse les inconv&eacute;nients de chacun des deux mat&eacute;riaux pris isol&eacute;ment. 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