{"id":1185,"date":"2018-08-18T06:00:18","date_gmt":"2018-08-18T04:00:18","guid":{"rendered":"https:\/\/www.name-city.fr\/?p=1185"},"modified":"2024-12-01T14:30:34","modified_gmt":"2024-12-01T13:30:34","slug":"bloc-marque-et-contenu","status":"publish","type":"post","link":"https:\/\/name-city.fr\/index.php\/bloc-marque-et-contenu\/","title":{"rendered":"Bloc marque et contenus pour une nouvelle ESN"},"content":{"rendered":"<h2>Cr\u00e9ation du bloc marque : nom, signature et logo<\/h2>\n<p>En amont : r\u00e9flexion sur la strat\u00e9gie de marque, benchmark concurrence, recommandations positionnement.<\/p>\n<p>En s&rsquo;appuyant sur l&rsquo;univers de la glisse et ses figures techniquement exigeantes, le nom FiveForty positionne la nouvelle ESN comme une entreprise dont la vison d\u00e9passe le traditionnel 360\u00b0 pour mettre en avant une promesse de fluidit\u00e9 dans les syst\u00e8mes d&rsquo;information.<\/p>\n<p>Avec la signature, l&rsquo;entreprise souligne une volont\u00e9 de collaboration attentive et durable avec ses clients et ses nouveaux collaborateurs.<\/p>\n<p>Une approche \u00ab\u00a0plus humaine\u00a0\u00bb mise en lumi\u00e8re graphiquement par un logo dont les rondeurs et les symboles parlent d&rsquo;agilit\u00e9 et d&rsquo;ouverture d&rsquo;esprit.<\/p>\n<h2>Direction \u00e9ditoriale<\/h2>\n<p>Name City prend en charge la direction \u00e9ditoriale du site et de l&rsquo;ensemble des messages de la start-up FiveForty\u00b0. Objectif : rendre la marque employeur la plus d\u00e9sirable possible. Portraits des collaborateurs, retours d\u2019exp\u00e9rience, proposition et production d\u2019articles, conception et r\u00e9alisation d\u2019op\u00e9rations d\u2019activation marketing aupr\u00e8s des DSI et des DAF : Name City met en lumi\u00e8re les valeurs cl\u00e9s d\u2019une ESN pas comme les autres : \u00e9coute, partage et innovation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1970 size-full\" title=\"cr\u00e9ation bloc marque\" src=\"https:\/\/name-city.fr\/wp-content\/uploads\/Accueil-540\u00b0-4-1.jpg\" alt=\"creation bloc marque\" width=\"490\" height=\"403\" srcset=\"https:\/\/name-city.fr\/wp-content\/uploads\/Accueil-540\u00b0-4-1.jpg 490w, https:\/\/name-city.fr\/wp-content\/uploads\/Accueil-540\u00b0-4-1-300x247.jpg 300w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1980 size-large\" title=\"strat\u00e9gie \u00e9ditoriale\" src=\"https:\/\/name-city.fr\/wp-content\/uploads\/FiveForty-1-1024x563.png\" alt=\"r\u00e9daction contenu\" width=\"980\" height=\"539\" srcset=\"https:\/\/name-city.fr\/wp-content\/uploads\/FiveForty-1-1024x563.png 1024w, https:\/\/name-city.fr\/wp-content\/uploads\/FiveForty-1-300x165.png 300w, https:\/\/name-city.fr\/wp-content\/uploads\/FiveForty-1-768x422.png 768w, https:\/\/name-city.fr\/wp-content\/uploads\/FiveForty-1-690x379.png 690w, https:\/\/name-city.fr\/wp-content\/uploads\/FiveForty-1-980x538.png 980w, https:\/\/name-city.fr\/wp-content\/uploads\/FiveForty-1.png 1578w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/p>\n<p style=\"text-align: right;\">Pour nous parler d&rsquo;un de vos projets : <a href=\"mailto:contact@name-city.fr\">contact@name-city.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr&eacute;ation du bloc marque : nom, signature et logo En amont : r&eacute;flexion sur la strat&eacute;gie de marque, benchmark concurrence, recommandations positionnement. En s&rsquo;appuyant sur l&rsquo;univers de la glisse et ses figures techniquement exigeantes, le nom FiveForty positionne la nouvelle ESN comme une entreprise dont la vison d&eacute;passe le traditionnel 360&deg; pour mettre en avant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,8,23,7],"tags":[37,34,35,33,36],"class_list":["post-1185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creation-de-logos","category-creation-de-noms","category-creation-de-signatures","category-societes","tag-creation-bloc-marque","tag-creation-de-logo","tag-creation-identite","tag-creation-nom-de-societe","tag-creation-signature-positionnement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bloc marque et contenus pour une nouvelle ESN - 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